A New Era in Vogue
This month, we see Alexandra Shulman stepping down as editor in chief of British Vogue since starting her residency in 1992. 25 years down the line from the beginning of Schulman’s time at British Vogue, Rita Britton of Nomad atelier recalls being present at her inauguration and remarks upon how her time at Vogue has flown by.
The September 2017 issue marks the end of an era and the start of a promising future. Although we have felt in the past that the leading fashion magazine has been off the mark in terms of direction, from our perspective Shulman’s final issue was a great success.
September’s Vogue (undoubtedly, the largest and most highly anticipated of the year) is a celebration of fashions past, present and future, showcasing an auspicious display of the latest luxury, styled and conceptualised in ways both wearable and stimulating. With a finger back on the reader’s pulse, a refreshing sense of optimism and new energy is present. This will pave the way for Edward Enninful, who has now taken the mantle from Shulman. He’s sure to make an impressive impact as the first male, first black and first gay editor in chief of Vogue. Starting with a drastic overhaul of the editorial team.
The former editor of ID magazine (a position he began at age 18) is renowned for his brave and outspoken approach to fashion. We can only expect that Enninful will play a critical role in the future of modern design, especially, in respect towards the leading luxury brands, in getting back in touch with the times and understanding the way we, as readers, strive to wear our clothes, continue to develop our own individual style, and prohibit our clothes from wearing us.
Looking forward, we hope to see Enninful embrace wearable luxury that evokes the hands-on lifestyle of the working woman. We want to see striking clothing with the essential element of wearable durability – a philosophy that we strongly hold here at Nomad and aim to perpetuate throughout our designs.