The Five Ps of Premiere Vision
February took the Nomad team on their Bi-annual pilgrimage to Premiere Vision. The Paris based global fashion
A refreshing blast of Parisian winter air upon alighting from our early morning flight gives us a much-needed jolt of vitality. Premiere Vision is a test of physical stamina, navi
The short metro ride from the airport takes up to the vast aircraft-hanger halls of the exhibition centre, which is already echoing with the rustle of fabric, the exchanging of business cards and gasps of de
Without a strategy it is easy to get lost in the labyrinth of stalls and to lose all sense of direction. Armed with the trusty PV App as our compass and a list of suppliers we venture forth, trying our best to avoid the occasional static shocks caused by the torrent of stylish rubber–soled trainers across the carpeted floors.
The Hunt Begins. The maze of stalls becomes a bustling bazaar, in which we must find it’s hidden wonde
Once stuck in to the search the we see how the national characteristics can be reflected in the textiles. The efficiency and innovation of the Japanese, the charm of the Irish, the flamboyance of the Italian
After making a good start the inevitable jet lag starts to fog over us. Disorientation and confusion set in. Which hall are we in now? Have we past that stall before? What’s my name again? To avoid becoming too overwhelmed we remind ourselves we have another day of exploration tomorrow, until then it’s time for a strong coffee and a sandwich that reminds us English how dismal our cuisine is compared to our European neighbour
The second and final day. Our thumbs and index fingers already rubbed to the bone from touch-testing fabrics innumera
By the end of our trip the fatigue is overshadowed by a unique sense of satisfaction that comes when reflecting on how far we’ve travelled and the glorious bounty of fresh and exciting samples we’ve found. On the flight back, inspiration and enthusiasm bubbles up within us when we contemplate the potential of each fabric.
We decide that Premiere Vision is less a labour of Hercules and more a jaunt around wonderland after all.
Photography by John Britton,